Having good web manners is about being respectful and considerate of the person for whom we are designing. The bottom line is, “please, don’t stress me, don’t waste my time, don’t upset me, etc.”. Technology continues, in many cases, triggering negative emotions, increasing stress levels. Often, this stress may linger throughout the day, affecting work and/or personal relationships, overall health, sales, and many others.
In my last post I wrote about emotion detection and AI, but I realized I should take a step back and share with you what I believe is/should be a basic practice, the need for good design manners so, when we use AI to detect how a person feels, it returns the values of “happy” or “content”.
In our current competitive online market we strive to find ways for building more secure, trustful and loyal relationships, yet it may be hard to do so without manners.
What are some ‘bad manners’ in my book? (and there is a difference between human error and deceitful design):
- making it really hard to locate a blog subscription link without signing up on a new service,
- making the ad’s “close” icon so small or transparent you actually end up opening the ad,
- making it almost impossible to locate the live chat service they so nicely announce as good practice and trustful relationships.
- making abusive use of empathetic-less bots.
- etc., you get the idea!
I invite those of you with an online presence to run a ‘good design manner’ audit (or good manners’ heuristics), to weed out some of the obstacles of success. Doing so may contribute to the desired return on investment, and also on mission and values.
Thanks for reading.
The feature photo by JESHOOTS.COM on Unsplash, reminded me of the Ten Emotion Heuristics so well summarized here by Nikki Anderson.