Time-Unit (TU) Economy

Hello. My name is Eva.

I am a millionaire.

I use the Time Unit (TU) currency.

In my world, TUs are limited to a maximum of 1440 TUs per day.

No carry over. And TUs are not on sale, anywhere.

I use some of my TUs for “must do’s”, activities that are somehow beyond my control (sleep, caring for a dependent, working, doctor’s visit, etc.).

I use the remainder of my TUs to do the things I love and make me feel good.

Unfortunately, some of the TUs from my remainder are… wasted, used in ways that don’t enrich me, nor fulfill me in any way (alarm).

I value my wealth n TUs.

How did I become a TU millionaire?

  • I started reviewing my TUs and tagging them as “must-do’s”, “feel-good” and “wasted”
  • I practiced becoming more aware, through self-reflection, of “wasted” TUs to try and reduce this tag to the bare minimum (human error).
  • I began to look for efficient ways to reduce the TUs spent on “must do’s”


It’s a dream project, a guide, my own version of “The Four (tech innovator) Agreements”. Its objective is to use technology to help people become TU millionaires and live happier lives. The commitments involved are the following:

  1. to reduce the amount of TUs used in “must-do’s”. Is your tech solution reducing the time a person spends with their “must-do’s”?
  2. to help reduce “waste” TUs. Is your tech solution somehow detecting potential waste of TUs moments and guiding a person to replace that option with “feel good” TU’s options?
  3. to help a person truly take advantage of their “feel good” TUs in a way that the number of TUs is preserved. Is your tech solution allowing people to use and enjoy their “feel good” TUs regardless of their age, disability, context or moment? Is your technology adding to, enriching and benefiting the person?
  4. to reduce our time using ICT. Does your tech solution allow for more natural ways to communicate, work, learn, etc. Does your tech solution help reduce the time spent handcuffed to digital screens, be it phone, tablet, computer, highways or walls? To chairs?

I took the above photo myself a few weeks back, with an old phone. Beauty does not need expensive lenses, and it reminds me of the value of having the time to stay connected with the Universe. Hope you’ve enjoyed my musings.

Writing this post: 150 “feel good” TUs.

Good ‘design manners’ wanted.

Having good web manners is about being respectful and considerate of the person for whom we are designing. The bottom line is, “please, don’t stress me, don’t waste my time, don’t upset me, etc.”. Technology continues, in many cases, triggering negative emotions, increasing stress levels. Often, this stress may linger throughout the day, affecting work and/or personal relationships, overall health, sales, and many others.

In my last post I wrote about emotion detection and AI, but I realized I should take a step back and share with you what I believe is/should be a basic practice, the need for good design manners so, when we use AI to detect how a person feels, it returns the values of “happy” or “content”. 

In our current competitive online market we strive to find ways for building more secure, trustful and loyal relationships, yet it may be hard to do so without manners.

What are some ‘bad manners’ in my book? (and there is a difference between human error and deceitful design):

  • making it really hard to locate a blog subscription link without signing up on a new service, 
  • making the ad’s “close” icon so small or transparent you actually end up opening the ad, 
  • making it almost impossible to locate the live chat service they so nicely announce as good practice and trustful relationships.
  • making abusive use of empathetic-less bots.  
  • etc., you get the idea!

I invite those of you with an online presence to run a ‘good design manner’ audit (or good manners’ heuristics), to weed out some of the obstacles of success. Doing so may contribute to the desired return on investment, and also on mission and values.

Thanks for reading.

The feature photo by JESHOOTS.COM on Unsplash, reminded me of the Ten Emotion Heuristics so well summarized here by Nikki Anderson.